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The Product Data Manager is responsible for developing a deep understanding of the battery industry, customers, and available market data to help create actionable insights to assist in ensuring mutual growth and optimized financial performance for our customers and for Stryten Energy. A key support role that helps position Stryten as a strategic partner to our customer base, the Product Data Manager is responsible for connecting the dots between various data sources to create data-driven insights. Focus areas include, but are not limited to, assortment strategy development, pricing and assortment recommendations, financial modeling, and real-time business reporting.
Responsibilities:
Act as the lead for the business segment, taking Marketing leadership of new product innovation while supporting our current and evolving product lineup with strategic tools to grow the business
Develop and support the strategic plan for these segments and coordinate with the Director of Marketing for the business unit to create a business unit plan
Act as the main liaison between our Sales team (customer-focused) and engineering/quality/manufacturing to ensure the development of winning products or services. Have the ability to articulate technical details into applicable sales-savvy materials
Manage Product Plan / Service Plan for the segment and be responsible for new additions to meet needs or to capitalize on opportunities identified
Responsible for milestone passage of products & services and successful launches under challenging timelines
Portfolio management to include SKU additions and lifecycle monitoring for phase out
Develop insights based on research and create opportunities for product development
Identify opportunities for pricing adjustments to achieve results and collaborate with the internal Pricing Department, mindful of horizontal and vertical alignment Identify trends in the market and competitors impacting the segment
Be the subject matter expert for your channels of business, recommending actions to improve business results to achieve quarterly and annual targets. This includes advertising, sales training, customer training, promotions, and campaigns
Ability to influence internal and external stakeholders through persuasive oral and written communications, including sales presentations, strategic planning, PMO, and commercial routines
Perform line reviews for key customers or internal groups
Prepares a regular competitive review for each product along with the annual Strategic Plan
Provides technical support and materials to the sales department and channel partners
Provides sales support by attending conventions, trade shows/meetings, and seminars, or making sales calls at the discretion of Sales management
Develop a marketing communication bulletin for applicable product lines
Convey understanding of market conditions and trends impacting the company’s growth
Stay abreast of worldwide business developments
Respond to the unique needs of individual customer contacts
Seek feedback from customers to identify improvement opportunities
Special projects as assigned by the Manager
Qualifications:
Education, Experience, Certifications:
College degree, MBA preferred, or at least 5 years of experience working in marketing and/or sales
3 years in Marketing / Product Management, technical marketing skills a plus
Material Handling Industry or Energy Storage background preferred
Experience in creating business cases and executing product development plans that have resulted in profitable growth
Demonstrated cross-functional team leadership
Competencies, Skills, Knowledge:
Team-oriented leader capable of leading others in a collaborative manner
Draw accurate conclusions from financial and quantitative information
Summarize business and financial data in a useful manner for planning and decision-making
Ability to work in a fast-paced environment on high-impact projects and duties
Executive-level communications and selling skills
Be capable of understanding technically complex systems and products, and translating them into easily understood business terms
Must be proficient with the Microsoft suite of products
Travel, other requirements:
Self-starter that is self-motivated and committed to team and company objectives
Team player with agility and adaptability, with the willingness to change the status quo as strategies of our business evolve entrepreneurial spirit
Travel up to 25% will be required
College degree, MBA preferred, or at least 5 years of experience working in marketing and/or sales
3 years in Marketing / Product Management, technical marketing skills a plus
Stryten Energy is the only company with a complete offering of advanced lead, lithium and vanadium batteries, allowing our customers to select the right chemistry or combination of chemistries to design a solution that best fits their energy needs.