Details
Posted: 20-May-22
Location: Sanford, Florida
Type: Full Time
Required Education: 4 Year Degree
Categories:
Marketing & Promotion
Additional Information:
Telecommuting is allowed.
Who we are:
Derive Systems comprises three dynamic automotive technology brands that focus on empowering customers to take control of their vehicles. Bully Dog, SCT Performance, and Derive VQ have long histories of developing customized solutions, including over two million successful software installations. Under our Enthusiast brands, Bully Dog is focused on the vehicle performance to handle challenging terrain and heavy payloads, and SCT Performance excels in performance and racing. Both brands focus on performance parts and enhanced calibrations. Under our Enterprise brand, Derive VQ is dedicated to revolutionizing fleet management sustainability and safety, allowing fleet managers to tailor their vehicles for the best performance.
About the role:
The Content Manager will be responsible for elevating our brand presence on key platforms through strategy and implementation. This role will support our Enthusiast brands. The role can be based remote in Florida, with a preference to be located near Sanford, FL.
Interview requests will be sent via email, so please check your inbox.
Responsibilities:
- Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention
- Create and publish engaging and traffic-driving content via multiple platforms, email, and websites
- Monitor, strategize, develop, and implement all brand and product content
- Ensure imagery and content are updated with current brand guidelines and messaging
- Proactively identifying areas of where to elevate content and new strategic partnership opportunities
- Ensure content consistency and best practices across all platforms about content, media, and landing pages
- Utilize data and third-party analytics for SEO activities, including keywords and content optimization
- Drive organic web conversions based on content search query research and keyword optimization
- Analyze and report campaign and platform metrics consistently
Minimum requirements:
- 5+ years of creating digital content and growing social audiences
- Bachelor’s degree in Marketing, Journalism, Communications, or a relevant field
- Experience writing and editing for multiple communication platforms, including digital and print
- Experience with search engine marketing
- Experience using WordPress or similar content management systems
- Expertise in developing content for social media platforms
- Excellent verbal and written communication skills
- Ability to work well within a team as well as in an independent environment
- Exceptional organizational skills
Preferred requirements:
- Experience with HubSpot and Marketing Automation
- Experience with Social Management Suites
- Creativity and the ability to develop original content
What we offer:
- Competitive salary with bonus
- Family-focused team
- Health insurance - employee portion is 100% company paid for the HDHP
- Dental, Vision, Life, AD&D insurances
- Company-paid Short- and Long-Term Disability
- 401(k) with company matching
- Unlimited Paid Time Off (PT0)
- Flexible schedule
- Bonus.ly reward opportunities
This position is eligible to participate in a bonus plan, medical, dental, disability, unlimited paid time off, and 401(K) plans. Derive Systems provides equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local laws.