Title:                                                     Marketing Director                                         

Reports to:                                         Vice President – Sales & Marketing                         

Compensation:                                 TBD

Supervises:                                        Sr. Graphic Designer                     

Level of Supervision:                     Minimal               

Location:                                             Avon Lake, Ohio 44012 (15 miles West of Cleveland) -

                                                              Report In-person Monday through Friday

• Develop, implement, and maintain a cohesive brand strategy that is replicated across all aspects of marketing- print, digital, social media, web, promotional materials, etc…
• The Marketing Director works as part of the marketing team to produce promotional displays, packaging concepts, videos, trade show / event concepts and print & digital marketing materials.
• Find the most effective way to get messages across in print and electronic media using color, type, illustration, photography, videography, animation, and various print and layout techniques.
• Strong conceptual skills and ability to communicate design points of view with management and employees
• Ability to take ownership for design elements and work individually or with others in a collaborative team environment depending on the project
• Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
• Utilize current marketing trends, especially in social media and video production, to keep DEI marketing updated, relevant, and industry-leading
• Strong creative vision with an understanding of business objectives
  • Expertise in marketing a tangible product to consumers and a network of resellers
  • Develop catalogs, advertising, sales literature, presentations, videos and other required marketing materials from concept to final production
  • Collaborate with sales & marketing to ensure that all creative ideas are presented properly
  • Develop and direct a social media strategy that enhances the brand and drives sales
  • Work with outside vendors relating to final production of sales and marketing projects
  • Work with Social Media Specialist to create relevant content and special sales promotions
  • Manage design and graphics for product packaging
  • Manage in-house forms and literature such as sell sheets, dealer applications, etc...
  • Maintain and enhance company website for excellent consumer and distributor online experience
  • Negotiate with media agencies, create and manage annual budget for print, tv, and digital marketing
  • Conduct market research gathering information on consumer behavior, competition, and industry changes
  • Manage trade show schedule and provide booth design, graphics, and materials

About Design Engineering, Inc.

Design Engineering Inc. 604 Avon Lake, OH 44012 We are a heat and sound control business that started in the high-performance automotive parts market. For over 30 years we have been steadily growing by helping enthusiasts solve their heat and sound-related problems. During this time, we have expanded our reach into Powersports, 12 Volt/Car Stereo, RV, and Marine markets and continue to look for new channels of distribution. Design Engineering is a family-owned business that understands the needs of employees and the need to take care of our employees just as if they are family. We offer medical, dental, vision and life insurance and a generous 401k matching program, a profit-sharing program as well as an escalating paid time off plan. We pride ourselves on providing a fun environment where success is rewarded. We are always looking for good people that understand that taking care of the customer will always drive success.

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