This position will actively support the culture/vision/purpose, strategic plans, policies, goals, and objectives established by the CEO and the Board of Directors by effectively combining business culture with professional management environment. This position will successfully and consistently by establishing and achieving strategic and tactical sales and marketing plans designed to capitalize on market opportunities and generate demand in the regions responsible within at least core distributor channels in the United States and Canada as well as support as needed other areas in the Company collaboratively with the VP of Sales. These strategies will build profitable revenue, brand awareness and reputation, provide a steady flow of sales leads, and measure the return on marketing progra