We are looking for a Content Creator who is detail-oriented, has great communication and organizational skills, and has a good work ethic to join our team. You must understand the importance of the emotional connection between the brand and the consumers by shaping a brand's story to different audiences. You will utilize digital and traditional marketing tools to construct marketing campaigns that will reinforce the core concepts of “brand as a business,” which increase brand awareness and loyalty and establish an emotional connection.

Social Media

• Creating and publishing content on our social media platform to help generate sales, brand, and product awareness.
• Analyze the performance of social content and optimize for future executions.
• Organize and schedule content post 30 days in advance.
• Represent our brand in a professional and personable way through comments and messages

Capture Media

• Create product instruction videos. 
• Take product pictures. 
• Create Ads 
• Analyzing campaign results and making recommendations for future campaigns
• Maintaining a user database to ensure optimal content delivery

Content Creation

• Research automotive industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts
• Submit work to editors for input and approval
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Generate, edit, publish, and share daily content (original text, images, and video) that builds meaningful connections and encourages consumers to take action
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, logo usage, and tone)
• Constantly improve image quality using various editing methods
• Maintain an in-depth understanding of best photographic practices and procedures
• Collaborate with other departments (R&D, sales, etc)
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Skills

• 2 years experience with creating content
• Strong content creation skills like photography, graphic design, info-graphic creation, ad creatives
• Eye-catching portfolio
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Proven professional or amateur photography experience
• Experience doing research using multiple sources
• Experience with photography and videography equipment
• Experience with social media advertising
• Demonstrable social networking experience and social analytics tools knowledge
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• General understanding of automotive fundamentals and equipment
• Automotive enthusiasm
• Competency in applying best photography practices and techniques
• Proficient experience working with Photoshop, Premiere, MS Office and Google Suite software

About HPS Performance

HPS is a leading manufacturer specializing in aftermarket automotive products, industrial grade silicone hoses and fabrication components such as metal tubing and clamping products. HPS serves industries in automotive markets, fleet and commercial vehicles, agricultural and construction equipment, military vehicles, power generators, marine applications, and aerospace.

Connections working at HPS Performance