Posted: 24-Oct-22
Location: Fletcher, North Carolina
Type: Full Time
Salary: Discussed at interview
Categories:
Preferred Education:
Internal Number: 1462
SUMMARY
The Marketing Coordinator defines and executes the marketing strategy and objectives to continually promote and build the MAHLE Motorsport brand. As a direct partner to Sales, activities will be coordinated to facilitate the achievement of annual targets and goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Responsible for all department advertising, in both print and digital media. Defines and creates content for ads and promotions with planned campaign on a quarterly basis. As well organize and record effectiveness of advertisements.
- Oversight and coordination with external Marketing Agency. Responsible for in-house ad creation as well as working with the external firm to ensure all advertising adheres to corporate guidelines and department strategy.
- Maintains the department website according to company guidelines and manages new content, user function, updates, etc.
- Provides similar content and updates to customers and distributors to ensure their websites and advertising materials are relevant and up to date.
- Social Media – Maintains sites/pages according to company guidelines and interacts daily with customers on behalf of department on social media platforms.
- Creates and publishes an annual product Catalog
- Responsible for planning and organizing of events with on-site displays, and content of primary, annual trade shows; SEMA & PRI.
- Creation of promotional materials; both product/tech related and company promotions. Coordinates with Engineering to create technical bulletins and new product releases. Will also maintain a line of department branded apparel for both promotional opportunities and resale.
- Coordinates event and racer sponsorships, as well as management of any contingency programs or payouts.
- Budget responsibility, including planning and tracking for all Marketing activities.
- Reviews sales/marketing trends and monitors outside competitors for benchmarking.
- Provides supplemental customer service for warehouse distributors and dealers; utilizing SAP interface for all basic Sales functions; sales orders, stock checks, order tracking, returns & credits.
- Candidate must be able to communicate clearly and effectively on a variety of technical subjects with audiences of varied technical skill, background and personality.
- Participates in meetings, seminars, and training sessions as needed to stay appraised of new developments in field. In turn, must likewise prepare and present pertinent information for meetings, seminars and training sessions.
- Prepares reports concerning departmental activities as required.
- Travels periodically to other MAHLE locations as needed, as well as customer sites, customer scheduled meetings and trade shows.
- Other duties may be assigned as needed.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
- Associates degree from college or technical school; or three to five years related experience and/or training; or equivalent combination of education and experience.
- Must have a good working knowledge of Microsoft Office programs (Excel, Word, Power Point); SAP training provided.
- Proficient in graphic design software; ex. Adobe Photoshop, InDesign, Premiere Pro, & Illustrator
- Video/photography skills to produce content
- Understanding of Social Platform Advertising and ability to decipher Google Analytics and Google Ads trends
- Preferable knowledge of motorsports industry and automotive engines and components.
LANGUAGE SKILLS
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts, such as discounts and percentages. Position must apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is usually quiet.
- While performing the duties of this job, the employee is frequently required to sit.
- The employee is occasionally required to stand, twist and walk.
- The employee must occasionally lift and/or move items up to 20 pounds.
ATTENDANCE
Regular attendance is an essential function of this position.
OVERTIME
Employees must be able to work additional hours at the end of the shift, additional days during the payroll week which can and will be in excess of forty (40) hours per payroll week.
