Responsible for all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. The role will champion digital marketing tactics to support and deliver on the overall marketing strategy that will drive buyer engagement and result in leads and profitable growth. Duties and Responsibilities Design, build, launch, measure, and optimize marketing campaigns and initiatives Develop custom audience targeting and retargeting efforts across web and social media  Analyze campaigns and initiatives and provide recommendations to optimize performance Collaborate with content team on optimized delivery of high-level messaging and support content Perform tests and ensure precision in campaign impleme