Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Improve product packaging; coordinating new product development for website and trade shows.
Project manage marketing campaigns from ideation through execution.
Establishes department KPIs to monitor and evaluate departmental, staff and campaign performance.
Skills & Experience
Working knowledge of HTML, PHP and Wordpress.
Proficiency in Microsoft Office, particularly Word, Excel and Powerpoint.
Proficiency with Adobe Illustrator, Photoshop; Final Cut Pro.
Knowledge of social media best practices with multi-platform admin experience.
Website admin experience, particularly product e-commerce and frame content.
Solid project management abilities, strong editing skills and attention to detail.
BS degree in marketing or a related field, or five (5) years of aftermarket automotive or powersports marketing and supervisory experience.
Demonstrable experience in marketing management, together with the potential and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and influence.
Solid knowledge and experience implementing website analytics tools, SEO and PPC.
Knowledge of 4-Wheel/Off Road Product is a must.
Good verbal and written communication skills, evidenced via work samples, or portfolio.
Up-to-date with the latest trends and best practices for digital marketing and and analytics.
This position manages other department staff and is responsible for managing their performance.
Medical Insurance available to Full-Time Employees
Retirement account with matching bonus
Generous paid time off.
JobType : Full Time 8AM to 5PM Monday through Friday with some occasional weekend work.
The position is subject to mandatory drug testing.
We have implemented and maintain COVID-19 safety protocols and best practices to protect the health and safety of our staff, visitors and customers.
Cognito Motorsports, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cognito complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Cognito expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cognito’s employees to perform their job duties may result in discipline up to and including discharge.
Information about Bakersfield:
Bakersfield has long been known as a stopover for those traveling between Los Angeles and San Francisco. But people who consider putting down roots in the area will find a healthy job market and an affordable place to raise a family. In fact, it's Bakersfield's strong sense of community and family and its booming oil and agriculture industries that keep the region thriving.
In some ways, Bakersfield feels like Texas: Oil rigs dot the horizon, and honky-tonks are easy to come by. But the metro area's location in the fertile San Joaquin Valley has instilled in residents the love of fresh, locally sourced foods, which is at the heart of California culture.
Bakersfield has hundreds of miles of bike paths and lanes and nearly 60 parks, offering locals plenty of opportunities to enjoy the outdoors. Plus, residents are a short drive from the Sierra Nevada Mountains and some of California's expansive national forests.
Bakersfield is more affordable than most other parts of California. Purchasing a home in Bakersfield will cost nearly three times less than in Los Angeles. Additionally, Bakersfield residents spend more than the average American on everyday expenses like food, utilities and transportation, but that amount pales in comparison to what Los Angeles residents spend. As a result, some of L.A. County's workforce opts to live in the Bakersfield area. Bakersfield is home to a multigenerational, multicultural population. Diversity can be seen throughout the region from the wide variety of small mom-and-pop restaurants and shops selling international foods and goods. The metro area is known for its Basque restaurants, which have remained in the area long after people from the Pyrenees region of France and Spain first came to Bakersfield in search of gold.
Much of Bakersfield's population is of working age, with about 10 percent of residents older than 65 and roughly a third of the population younger than 20. Because of high-performing schools, neighborhoods in the northwest part of the metro area are particularly attractive to families.
Bakersfield residents find plenty of ways to enjoy the region's pleasant weather, from parks within the city limits to trails in the nearby Sequoia and Los Padres national forests.
Although major league sports don't have a presence in the area, hometown fans cheer on their minor league favorite, the Bakersfield Condors hockey team. Racing fans can take their pick of asphalt, dirt, autocross or drag racing at nearby tracks.
If museums are more your scene, the award-winning Bakersfield Museum of Art is a must-see, as is the California Living Museum, known as CALM, which exhibits animals and plants native to California.
Additional Salary Information: We have implemented and maintain COVID-19 safety protocols and best practices to protect the health and safety of our staff, visitors and customers.
About Cognito Motorsports
Cognito Motorsports Inc. is a leading manufacturer of aftermarket steering, suspension chassis, and accessory upgrades, with over 17 years of market presence. Cognito specializes in manufacturing and marketing innovative OE replacement and high-performance component upgrades for passenger trucks, SUVs and UTVs, in addition to distributing through a network of WD, dealer and online retail sales companies.