The Digital Marketing Specialist is an essential part of the Marketing team. The main goal of this position is to help grow the Malco brand’s influence worldwide while also increasing sales, conversions, brand loyalty, and awareness. The position’s responsibilities include maintaining Malco’s digital marketing and social media accounts, develop copy and visual content, track and analyze results to plan future content based on overall performance and goal conversion, and have a pulse on all things digital marketing.
Specific duties are intended to describe activities that support the summary above. The list is not all inclusive – other duties may be required to cover the breadth and depth of the position.
Have a finger on the pulse of all things social; be an expert, able to provide best practice recommendations and identify opportunities for improvement.
Keep on top of social media trends, research new channels and partners, and identify opportunities to connect the public with Malco’s various brands and share key insights/learnings with the team.
Research, create and manage the content calendars, working with the marketing team, on behalf of multiple brands through thoughtful, creative, and timely posts and campaigns.
Manage workflow and production queue for content requests.
Help create high-quality, informative photo, graphic and video content, promoting our products and brands across multiple online channels.
Provide monthly analytical reports and relevant details for strategic review, planning optimizations and future strategy development.
Monitor social networks for brand mentions, customer questions and reviews and collaborate with internal partners to issue responses and support.
Create, manage, and execute influencer business plan strategy for all brands.
Create and write blog post strategy for all brands, transcribing video content for web.
Bachelor’s Degree is required (academic background in marketing or any related discipline); 2 to 4 years of relevant experience (preferably in manufacturing).
In-depth knowledge of social media and the capability of leveraging that knowledge to effectively and measurably advance business objectives.
MUST be an AUTOMOTIVE ENTHUSIAST with an interest in detailing and car care.
Excellent written and oral communication skills.
Attention to detail and strong organizational skills.
Strong interpersonal skills and the ability to work closely as a team.
Must be able to work effectively both as a team member and independently.
Willingness to work outside business hours.
Basic HTML experience and proficiency a plus.
Minimum 3 years’ experience creating advertising and / or social media content for use across multiple platforms and social channels.
Expert in social media tools, metrics, analytics, and channels with an interest in new trends and releases.
Effective writing skills and basic Photoshop / video editing knowledge.
Ability to write creative copy across multiple channels and audiences.
Passion for digital marketing in all forms – creating, curating, developing, distribution, and analytics.
Demonstrated experience leading and managing social media campaigns.
Malco Products, Inc. is a family-owned specialty chemical manufacturer with production facilities in Barberton, Akron and Alliance, Ohio and distribution centers in Akron and Columbus, Ohio. Malco manufacturers lines of proprietary automotive products and household cleaning products as well as performs contract manufacturing services.
Malco relies on its core values to succeed – innovation, industry leading quality, serving as “our customers’ best partner” and creating a team-oriented, family atmosphere for our employees. Applying these values will deliver solid financial performance.