The Brand Manager position acts as a liaison between APG Business units, Purchasing, and our Brands/Vendors responsible for Brand/Vendor performance (growth and profitability) for the organization. The Brand Manager will have direct contact with vendors to develop a profitable growth strategy across APG businesses and collaborate with the Sales/Marketing and Purchasing teams to develop the tools required to execute strategy. Additional responsibility for using market data (business trends, business case information, competitive benchmarking, and market data) to develop and execute a winning strategy for profitable growth, as well as develop new offerings and input them into coordinated monthly promotions. This position has a high level of independent judgment and reports operationally to the Chief Marketing Officer.
Where you’ll spend your time:
Build and maintain the brand consistent across all channels and communication between US and international based business
Conduct product line analysis with vendors to include: managing line add/subtract to optimize sales and inventory requirements, product line trends (Rev and Profitability) and reasons, developing and executing a product line strategy (good, better, best, private label, partnership, exclusive relationships, etc.), and acting as “point of contact” for vendors as far as movement and new line development
Execute negotiation and persuasive skills relating to negotiating with vendors for improved pricing, payment terms, and use of co-op marketing funds
Acting as a trusted advisor on product and line decisions
Hold vendors accountable to APG requirements/policies
Assist marketing with ideas to promote products to drive sales while also coordinating SPIFF with vendors and Sales to ensure we don’t overlap and are providing consistent messaging
Collaborate with marketing department to devise a marketing strategy for the brand to create a positive image and awareness of the products and oversee promotion planning and execution, advertising campaigns, and sponsorships
Review current product portfolio to identify product/brand opportunities to include holes in the offering and replication of options (key brands, fitments, categories, price points, etc.)
Review brand performance within APG and how our performance ranks compared to competitor brands
Develop content to recommend inventory for dealers and movements
Participate and develop plan for industry trade shows (AWDA / PWA)
In collaboration with Direct to Consumer and Premier, create demand forecasts for added items along with initial locations to stock product; work with Brand Company and other Exclusive Distributors to maintain good relationships and inventory flow
Other duties as assigned.
Bachelor’s Degree in related field plus 3-5 years of work-related experience or a combination of 5-7 work related education and experience including specialized sales training
Master’s Degree in related field plus 2+ years’ experience preferred
Professional sales skills with a customer-oriented attitude and a strong desire to go above and beyond to meet the needs of our customers
Strong needs assessment skills with ability to identify sales opportunities via recognizing customer’s business objectives, pricing requirements, and other needs
Goal and process-oriented with excellent organizational skills and strong attention to detail
Ability to negotiate with vendors while overcoming stalls and objections
Ability to exercise sound judgement, critical thinking, and problem-solving skills
Ability to meet required deadlines and production expectations
Proficient using MS Office: Excel, Word, PowerPoint, and Outlook to perform job duties
Experience with analyzing, understanding, creating, and communicating business or product strategy
Excellent oral and written communication skills
Competencies below are typical company competencies, but can be higher or lower based on position:
Achievement Oriented – focusing your efforts on achieving high quality results
Passion for Teamwork - Work with others to help them achieve their personal and the organizational goals. You celebrate your wins with others, celebrate others wins and success, and realize when the company falls short, you fall short and look for ways to succeed
Exemplify Integrity - treating others fairly, honestly, and respectfully; furthering the integrity of the organization and its relationships of trust within your own teams, customers, and the broader community; maintains ethical principles even in the most challenging circumstances
Must be able to adhere to attendance policies and attendance requirements.
About Premier Performance Products
Aftermarket Performance Group (APG) is a fast-growing leader in the automotive aftermarket industry. The company is made up of multiple divisions focused on the wholesale distributor and direct-to-consumer segments within diesel performance (Premier Performance Products, TruckTech), jeep and off-road (Northridge4x4), compact performance (RallySport Direct, JB Autosports), and gas segment (Stage 3 Motorsports).