Communications, Marketing & Promotion, Sales & Customer Service
4 Year Degree
Serve as a category expert and advocate for the association during industry events. Responsible for the development and growth of strategic member groups. Facilitate volunteer groups toward the achievement of annual goals and objectives. Research and assist in the development of programs to properly market and maintain existing special segments of the aftermarket. Enhance growth through creative design and execution of activities for assigned councils and committees.
RESPONSIBILITIES AND AUTHORITY
Oversee council activities, provide direction and guard against antitrust activities or other actions that could result in liability to SEMA.
Be knowledgeable on and an advocate for:
a.SEMA, the trade association.
b.The organization’s volunteers and volunteer leadership.
c.The key players and latest trends related to the council(s) market category.
d.All member benefits, programs and services offered by the association.
e.New or existing programming provided by the association for the membership.
Work with the council leadership to:
a.Identify and address issues and challenges related to the council(s) and/or industry segment.
b.Work with volunteer leadership to facilitate monthly select committee and subcommittee teleconferences and long-range planning (LRP) meetings, including structuring strategic discussions, developing agendas and other relevant affairs common to council meetings.
c.Develop new initiatives from concept to benefit delivery to value assessment.
d.Coordinate the implementation of annual council elections, as required by the member groups.
Serve as project manager, as necessary, on all council-related programming, to include but not be limited to:
a.Identifying and recruiting project team. When necessary, lead the development of a cross functional team (CFT).
b.Establishing mutually agreed upon team goals, objectives and timelines.
c.Development of project charter and coordination with the Project Management Office.
d.Management of project timeline, resources and budgets.
Work with the PR team to facilitate and monitor council-related online open and private discussion groups hosted on social media websites (e.g., LinkedIn, Twitter, Facebook, Instagram, etc.).
Membership outreach, including but not limited to the following:
a.Monitor new member enrollments at SEMA to identify potential council members or participants.
b.Identify and recruit companies, volunteers and industry leaders to join and participate in the council(s) and related activities.
Research, draft messaging and prepare for production council and industry segment newsletters and promotional materials for, at a minimum, the following:
a.SEMA.org and SEMAshow.com websites
d.Program-related eBlasts to council-specific audiences.
e.Press release drafts
Provide oversight of membership data in NetForum and work with IT to maintain its integrity.
Assist in the development of applicable market data as it applies to each assigned council.
Provide regular reports on progress toward individual and council goals and objectives.
Prepare regular reports on the status of council budgets.
When directed by management, perform other assignments and duties as required.
Reports to Vice President.
Interfaces with all levels of staff.
Interfaces with Association members and assigned councils.
A minimum of five (5) years of management experience.
4-year college degree required. Bachelor’s degree in marketing, media relations or related field is strongly recommended.
General understanding and experience working in a not-for-profit setting led by a strong volunteer base.
Ability to thrive working with challenging personalities.
Team player who is willing to embrace new ideas and demonstrate an ability to change and grow as required by the position.
Understand SEMA policies, bylaws, meeting procedures, recording meeting minutes and related activities.
Detailed knowledge of the automotive aftermarket and its specialty segments.
Travel requirements up to 30%.
Effective supervisory and leadership skills.
Be proficient in all Microsoft Office applications and association management software.
Skilled communicator with strong organizational and facilitation skills.
Willingness to learn new software programs.
Project management experience preferred.
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.