This individual will be responsible for managing and executing the brand and marketing initiatives in support of our flagship brand, Rain-X.
This position collaborates with the Senior Brand Manager to help set the strategic vision for Rain-X. S/He will help identify, develop and implement best-in-class brand and portfolio strategies to drive market share, deliver revenue and variable margin growth. The Brand Manager has a track record of delivering results while exhibiting leadership capabilities. This role will partner with and collaborate across the business with team members from multiple departments (Finance, R&D, Innovations, Supply Chain, Sales, Innovations, MARCOM, etc.). Key deliverables for the Brand Manager will be: exhibit knowledge of competitive landscape, understand product life cycle and innovation pipelines, collaborate with Sales and/or Insights to identify new market opportunities, develop and launch new products in the automotive aftermarket, provide analysis on sales velocities, become a subject matter expert and brand steward of the Rain-X portfolio and promote brand awareness.
Duties and Responsibilities
Working with the Senior Brand Manager, develop and implement pricing strategies.
Assist in setting plans and strategy to grow the product portfolio.
Implement highly focused brand plans.
Use consumer and trend research to support strategies.
Responsible for making sure that branding is consistent across advertising and campaigns.
Develop strong working relationship with Sales and help create sales tools needed for retailer line This position will also attend line reviews, with Sales, at key retailers to sell our product line and innovations.
Having a grasp of the target market and potential target markets.
Provide strong analysis of key brand activities.
Cultivate relationships and strategic partnerships with key internal parties to effectively lead cross-functional teams and secure internal buy-in.
Work with Category Management to keep up to date on competitive offerings, pricing, and current plan-o-grams.
Work with agencies, evaluate creative and provide strong constructive feedback.
Help manage advertising development and media planning.
Responsible for all brand packaging and graphic updates.
Analyze customer POS and syndicated data to unearth trends and immediate business threats to be shared with Sales.
Works closely with Insights Manager on qualitative and quantitative brand needs.
Work closely with new product development team ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and consumers.
Coordinate the creation and execution of brand support deliverables for new product launches such as website development, installation videos, A+ e-commerce content, training content, etc.
Bachelor’s degree with 3+ years Consumer Marketing and/or Brand Management experience or MBA with minimum 2 years Product Management and/or Brand Management experience (preferred)
Able to effectively align, motivate and lead internal cross-functional teams
Excellent written and verbal communications skills with ability to effectively interact and present to multiple levels of organization
Must be able to travel up to 10% of time
Clear understanding of general marketing principles
Strong analytical skills
Skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities
Strong organizational skills & strong attention to detail
Proven skills in building relationships & collaboration
Customer focused with ability to objectively assess opportunities and fit with customers’ needs
Working knowledge of basic financial principles, some P&L experience
About ITW GLOBAL BRANDS
ITW Global Brands specializes in servicing the auto aftermarket, selling car care products under the Black Magic®, Blue Coral®, Gumout®, No Touch® and Rain-X® brands. These brands compete in the wiper blade, appearance and performance products segments of the automotive aftermarket. Many of our brands are #1 in their respective categories.
ITW Global Brands products are sold in do-it-yourself retailers like Walmart, Target, AutoZone, Advance Auto Parts, Dollar General, Home Depot and Tractor Supply. ITW Global Brands is most admired for the strong heritage of its brands, continuous product innovation and advertising that are unmatched in the industry.