Transamerican Auto Parts is a multi-national, multi-channel distributor (retail, Wholesale, e-commerce and catalog) of aftermarket automotive parts as well as a manufacturer of several branded product lines. We are looking for an EXPERIENCED Digital Analyst to join our team!
• Lead the development and organization of digital analytics • Responsible for the technical direction, development and maintenance of Adobe Analytics; including oversight of replatforming analytics implementation & UA • Identify clear business issues and define corresponding metric definition/tracking requirements • Incorporate industry web analytics best practices and methodologies (e.g. data mining, testing, behavioral targeting/personalization) • Conduct analysis for internal parties related to site behavior, navigation and purchasing behavior • Provides insights and recommendation related to customer acquisition, navigation and conversion funnels • Combine web analytics with customer insights derived from other internal data sources for deeper analysis • Closely monitor business performance to identify new risks, new opportunities and industry trends • Design intuitive visualizations dashboards, executive summaries and reports • Govern and manage third party tag pixels • Primary cross-functional partners include, but not limited to, Digital Marketing, Site Merchandising, and CRM
Internal Number: 2022
About Transamerican Auto Parts
For more than 50 years, Transamerican Auto Parts (“TAP”) has been an industry leader in the manufacture, distribution, and sale of off-road parts for Jeeps and light trucks. TAP has numerous entities serving various niches in the automotive aftermarket under its corporate umbrella. From 4 Wheel Parts to Transamerican Wholesale, TAP subsidiaries provide the best parts and services for the customer at the most competitive prices.
Since 1961, TAP has grown with the popularity of off-roading. The company began by supplying Jeep parts to local dealers and independent service centers that catered to 4×4 enthusiasts. The original company did not deal directly with the consumer at first, but as the company grew, so did its focus. In the ensuing decades, TAP established and acquired industry leading brands, including Pro Comp, Smittybilt, Rubicon Express, and G2 Axle & Gear. The company also launched Off-Road Adventures, a magazine for off-road enthusiasts.
TAP conducts business through a three-pronged sales, service, and manufacturing paradigm. The company supplements a robust mail-order system with 80 plus brick-and-mortar retail centers, staffed with experienced product and install...ation specialists. In addition to the retail initiative, TAP has accelerated its business with the e-commerce marketplace. Led by its flagship Websites 4WheelParts.com and 4WD.com, TAP’s 22 consumer-oriented sites have collectively grown beyond 2.6 million visitors each month. The TAP e-commerce network facilitates consumer sales, service, and support. TAP’s manufacturing system features a 100,000 square foot research and production facility that incorporates an in-house conceptualization, design, and implementation process. From the beginning, TAP has dedicated its resources to serving its customers, and to establishing itself as the premier supplier and distributor of high quality automotive parts.
To learn more about us, visit: www.4wheelparts.com http://transamericanautoparts.com
TAP is an Equal Opportunity Employer.