SEMA is looking for a Market Research Manager who really enjoys understanding consumer behavior and uncovering industry trends.
You have a few years of experience managing market research studies from start to finish, with an understanding of qual and quant, B2C and B2B projects. In addition, you're comfortable with integrating multiple data sources into your analysis to give the full story and a passion for turning data into clear, easy-to-follow insights.
You will be juggling a diverse array of projects, utilizing a variety of data sources, and talking to a lot of people. Any day may find you crafting a questionnaire to uncover consumer purchase behavior or writing a report on the experience of attendees at a trade show or analyzing the perceived need and purchase likelihood for a new service. Or you may work on them all in the same day. And you may get to know more about cars than you ever thought possible.
As part of the SEMA MR team, you'll work on the full life-cycle of market research projects, from fleshing out the strategic objectives to developing the insights and implications that drive those strategic decisions.
Who we are
SEMA is a not-for-profit trade association representing over 6,500 companies in the U.S. and across the globe and the organizer of one of the country's biggest trade shows. Our members include a diverse array of manufacturers, distributors, retailers, auto restorers, restylers, publishing companies, and more, who all share a passion for the auto industry and the hobby of customizing cars and trucks.
SEMA's Market Research team serves the auto aftermarket industry by providing information, research and insights that our members utilize to grow their businesses. Our reports are used by hundreds of firms ranging from mom-and-pop retailers all the way up to global management consultancies. Join SEMA, and your work won't just benefit a few brands; you'll literally be helping an entire industry to thrive.
If this sounds interesting so far, ask yourself "do I have the experience and motivation"? to:
Manage primary market research studies from start to finish
Work with multiple stakeholders to understand business challenges
Develop methodology recommendations and project plans
Manage full-service vendor relationships or "do it yourself"? projects
Analyze data from multiple sources and uncover impactful insights
Create persuasive reports and dynamic presentations
Learn all about the automotive aftermarket: what it is, how it operates, data sources
Serve as a key internal resource for analyzing association initiatives and programs
Keep on top of the latest trends affecting the industry and publish regular reports on what's important
You might be a good fit if:
You worked for the last 3+ years executing primary market research (supplier or client)
You know when and how to use qual vs. quant and can create a sample or tab plan
You are excellent at creating insightful output with PowerPoint, Excel, Word
You can get hands-on with statistical software such as SPSS
You like to find the story in numbers and can explain it to others
You're an excellent writer and communicate well in a technical or interpersonal manner
You have keen analytical skills and training in research methods
You are good at organizing and prioritizing multiple tasks to keep on timelines
You like to work in a casual, often fun, collaborative team environment
You have an interest or love of cars and trucks and customization